The owners of Alter Brewing, a Chicago suburban brewery, wanted to elevate the experience at its Oak Brook, Illinois location and offer the best sports viewing in the area. To create a more engaging game-watching environment while maintaining the restaurant’s upscale ambiance, Alter selected a nearly 16-foot-wide by 4.5-foot-high (8x4) Venue™ Pro Series indoor LED video wall with a 1.9mm pixel pitch.
The new LED video wall can be configured into a quadrant view, split screen, or a single display and offers sightlines from every angle in the restaurant. Using a Crestron interface, staff can easily select and route content to each section of the video wall, enabling them to show cable TV, streaming services, and corporate presentations. With the new LED video wall driving traffic to the Oak Brook brewpub, Alter is leaning into sports and receiving positive feedback from customers.